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Branding design project, featuring mascot design. The name of the mascot is Called Mr. WAIT, which is also the name of the brand. The main visual image is a mascot design presented as a three-dimensional model.
Branding design project, featuring mascot design. The name of the mascot is Called Mr. WAIT, which is also the name of the brand. The main visual image is a mascot design presented as a three-dimensional model.

This focus for this branding design project is the mascot figure. Finalised designs shows a complete three-dimensional mascot, with various expressions, actions and costume changes that enrich the characteristics of the mascot. 

The front of the mascot
Character introduction of the mascot
Derivative design of the mascot
Derivative design of the mascot
LOGO design
The co-branded design of the mascot and NIKE
A two-dimensional display of the co-designs of the mascots
A three-dimensional display of the co-designs of the mascots
The back of the mascot
Back

Yulei Jia

Graphic Design MA

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Branding design project, featuring mascot design. The name of the mascot is Called Mr. WAIT, which is also the name of the brand. The main visual image is a mascot design presented as a three-dimensional model.