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The Gender Institute for Pop-up Shop Design
The Gender Institute for Pop-up Shop Design

Title: Pop up exhibition - Teenage sex education

Audience: Teenagers aged 13 to 16 in China

Big Idea: The big idea is to create a platform for teenagers to learn about sex in a friendly way and to encourage them to learn and talk about sex. The project is mainly conducted in shopping malls in Guangzhou of China for a three-day pop-up store experience. The pop-up store is designed to be an interactive educational activity designed to provide a platform to encourage and help young people to develop positive and healthy sexual attitudes and learn more about safe sex. It includes logos, poster, illustrations, interactive games, videos, etc.